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Pure Michigan summer campaign begins
March 18, 2013 - Jim Anderson
A new set of Pure Michigan television ads begins airing today on a number of cable networks.
According to the Michigan Economic Development Corp. (MEDC), the total budget for the campaign is $13 million, the largest Pure Michigan TV ad buy ever.
These tourism ads are well-done, as evidenced by the awards the campaign has received. And, thankfully, MEDC has halted the use of the Pure Michigan logo in newspaper ads promoting the state’s controversial right-to-work law.
Now, if we could just see some Pine Mountain ski jumping and Iron Mountain Iron Mine tours in the Pure Michigan footage, we’d up the applause a few notches.
If you visit the Pure Michigan website, you’ll likely notice prominent promotions for Ann Arbor, Grand Rapids, Mackinac Island, Traverse City and The Henry Ford (in Dearborn). There’s a reason for that. Combined, these five partners are contributing $3 million towards Pure Michigan advertising, which gives them mention in the cable TV rotation as well as a featured web presence at michigan.org.
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